March 22, 2022, Brussels (BE). Bicycle Industry has launched a Sustainable Packaging Commitment
Confederation of the European Bicycle Industry (CONEBI) and Cycling Industries Europe (CIE) have launched an industry-wide commitment to reduce plastic packaging and eliminate unnecessary packaging from the supply chain. The pledge has been signed by more than 60 founding companies and others are invited to follow suit.
Manuel Marsilio, General Manager of CONEBI said: Our Industry Sustainability Programme puts the concept of cooperation within the industry at the centre of a wide strategy that is both in line and reinforces the European Green Deal. What we see today is that a growing number of companies are ready to take their CSR actions to ambitious heights, proactively engage in the ongoing Green transition and Circular Economy, shaping them with a forward-looking mindset.
Kevin Mayne, CEO of CIE said: Cycling is at the core of the mobility transition, making sure Europe is cleaner, greener and more liveable. The way our industry operates has to meet the same high ambitions, so we need to be in the forefront of a sustainability industrial sector. CIE and CONEBI have set an ambitious agenda to tackle important industry-wide challenges and to initiate pioneering initiatives and actions across the supply chain, this packaging initiative is the first of many ways we will act reduce our environmental impact.
Louisa Holbrook, Head of Sustainability of Brompton said: At Brompton Bicycle we are proud to make a bike that by its very nature addresses existing environmental and social issues. But when faced with a climate emergency we cannot rest on our bike manufacturer laurels. Supplier packaging may only be the tip of the ever-decreasing iceberg, but it’s an important start. I am proud to be part of this aligned industry approach, but the real work starts now by implementation and creating positive change.
Cycling Industries are uniting behind a shared vision of creating a circular economy for packaging, contributing to the European Commission’s goal for a new circular economy. This vision covers all packaging material. For plastic specifically, it is inspired by and closely aligned with the vision of the Ellen MacArthur Foundation’s ‘New Plastics Economy Initiative’, also adopted in the ‘Global Commitment’ led by the Foundation in collaboration with the UN Environment Programme. This vision is also endorsed by US based People For Bikes.